D-Flector Stone Guards � Meta Ads + Google Ads � Australia
All 3 Google campaigns paused. PMax = 16.5� ROAS. Restart at $30/day.
3 campaigns pending review in Meta. Publish today.
Best CPA ($400). Meta Opportunity Score is 99/100 � scale now.
Both switched off � reactivate with $25�30/day budgets.
1,585 viewed content but only 3 purchased � retarget with offer.
| Campaign | Status | Results | Cost/Result | Amount Spent | Impressions | Reach | Bid Strategy |
|---|---|---|---|---|---|---|---|
| D-Flector | Stone Guards | Traffic | AU-NZ | Draft | � | � | $0.00 | � | � | Using ad set budget |
| ?? Boat | Active | 3 purchases � $5,967 revenue | ROAS 4.88� | $1,221.56 | 208,352 | 50,602 | CTR 1.67% � CPC $0.35 |
| ??? Jet Ski | Active | 2 purchases � $1,350 revenue | ROAS 1.28� | $1,058.49 | 74,423 | 22,210 | CTR 1.22% � CPC $1.17 |
| nisr enews1 | Off | � | � | $0.00 | � | � | 28-day click |
| Campaign "1" | Off | � | � | $0.00 | � | � | 28-day click |
| Dflector | TC | Lookalike | Off | � | � | $0.00 | � | � | 28-day click |
| Boat Leads | Paused | � | � | $0.00 $5/day budget set | � | � | Highest volume |
Best CPA at $397.13 with 204,250 impressions and 48,095 reach. Strong top-funnel engagement. Increase daily budget to $80�100/day and test testimonial/installation video creatives.
At $521 CPA vs Boat's $397. Test new creatives for PWC enthusiasts aged 30�50 and split into geo ad sets (QLD, NSW, VIC). Australia has 90,000+ registered PWCs � massive untapped audience.
Meta shows "Review and Publish (3)" button. AU-NZ Traffic campaign is in Draft. Publishing immediately increases reach. Review and approve all 3 pending items today.
Boat: 204,250 impressions ? 48,095 reach ? 3 purchases = very low purchase rate. Audit d-flector.com.au for page speed, mobile UX, and checkout friction. Launch a retargeting campaign for the 69,701 unique people already reached.
The "Dflector | TC | Lookalike" campaign is off. Lookalike audiences are typically 2�3� more efficient than cold audiences. Reactivate at $25�30/day and test against cold audience campaigns.
A 99/100 score means Meta's algorithm sees significant potential with more budget or campaign changes. Follow Meta's specific recommendations for the Boat campaign (recommendation badge visible). Strong signal to increase investment.
Based on historical PMax performance (16.5� ROAS at $0.75 cost/conv), pausing Google Ads costs D-Flector significant conversion value daily. Reactivate Performance Max immediately � it is your highest-performing campaign by a large margin.
| Campaign | Type | Status | Budget | Impressions | Interactions | Avg CPC | Total Cost | Conv Value | ROAS | Conversions | Cost/Conv |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ? Performance Max - July | PMax | Paused | $19.00 | 286,727 | 5,973 clicks | $0.42 | $2,502 | $41,312 | 16.5� | 3,326 | $0.75 |
| Leads-Search- | Search | Paused | $15.00 | 8,276 | 1,017 clicks | $1.31 | $1,335 | $13,809 | 10.3� | 59 | $22.61 |
| Website traffic-Display-3 Sep | Display | Paused | $10.00 | 79,396 | 605 clicks | $0.63 | $384 | $652 | 1.7� | 431 | $0.89 |
PMax delivered 16.5� ROAS and $41,312 conv value. Resume at $19/day, scale to $30�40/day within 2 weeks. Highest-impact action available.
Search had 12.29% CTR and 10.3� ROAS. Resume at $15/day. Add buyer-intent keywords: "buy stone guard australia".
Display = 1.7� ROAS vs PMax = 16.5�. Pause Display and add its $10/day to PMax (bringing PMax to $29/day). Significant ROAS improvement.
PMax drives Shopping purchases ($673 avg sale). Verify product feed titles, descriptions, images, and pricing are healthy for max Shopping exposure.
Google PMax returned 16.5� ROAS � every $1 spent generated $16.50 in revenue. Average CPC was just $0.42, well below marine accessories industry average ($1.50�$3.00). At $44/day total Google spend, you were generating approximately $235/day in conversion value. At current paused state, this revenue is lost every single day.
Emphasise 316 stainless, Australian-made, 3-year warranty, custom fit. Target premium buyer who wants the best for their $80K+ boat. "Price = quality" messaging.
Outspend on Meta in QLD & NSW markets. Create geo-targeted ads in SA. Caravan/trailer market is a growth opportunity D-Flector should enter.
XPEL requires pro installation. D-Flector is DIY in 10 minutes. Target boat owners who want protection without waiting for an installer. "No installer needed" messaging.
Bundle D-Flector stone guards with IGL ceramic coatings for a "complete protection package." Neither competitor can offer both. Cross-promote customer bases.
Drive customers directly to d-flector.com.au via Google & Meta to reduce retailer dependency. Build stronger D2C brand presence online.
No coating stops a rock. "Coatings repair paint. D-Flector prevents damage." Run comparison ads highlighting this fundamental product advantage.
Your step-by-step playbook to go from 2 active campaigns generating $452 CPA to a fully activated multi-channel engine targeting $200+ CPA and $15,000+ monthly conversion value. Every action has a specific platform, budget, and expected outcome.